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Enriched by color reproductions of tobacco advertisements, packs, and anti-smoking propaganda, Cigarettes and Soviets provides a comprehensive study of the Soviet tobacco habit. Tricia Starks examines how the Soviets maintained the first mass smoking society in the world while simultaneously fighting it. The book is at once a study of Soviet tobacco deeply enmeshed in its social, political, and cultural context and an exploration of the global experience of the tobacco epidemic. Starks examines the Soviet antipathy to tobacco yet capitulation to market; the development of innovative cessation techniques and clinics and the late entry into global anti-tobacco work; the seeming lack of cultural stimuli alongside massive use; and the expansion of smoking without the conventional prompts of capitalist markets. She tells the story of Philip Morris's "Mission to Moscow" campaign for the Soviet market, the triumph of the quintessential capitalist product—the cigarette—in a communist system, and the successes and failures of the world's first national antismoking campaign. The interplay of male habits and health against largely female tobacco producers and medical professionals adds a gendered dimension.Smoking developed, continued, and grew in the Soviet Union without mass production, intensive advertising, seductive industrial design, or product ubiquity. The Soviets were early to condemn tobacco, and yet, by the end of the twentieth century Russians smoked more heavily than most most other nations in the world. Cigarettes and Soviets challenges interpretations of how tobacco use rose in the past and what leads to mass use today.
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Pourquoi le mouvement social qui dénonce les multinationales, la malbouffe et les industries polluantes ne s’attaque-t-il pas à l’industrie du tabac ? Pourquoi le blackbloc prend-il pour cible des banques ou des fast-foods mais pas les bureaux de tabac ? Pourquoi beaucoup de militants anticapitalistes et écologistes continuent à fumer ? Car fumer et financer les grandes firmes du tabac posent un problème politique : l’industrie du tabac a toujours été à la pointe dans ce qui se fait de pire dans l’histoire du capitalisme. Raconter le succès et l’histoire de l’industrie du tabac, c’est raconter le capitalisme dans ce qu’il a de plus destructeur et cynique : l’esclavage, le travail des enfants, la propagande, la stratégie du doute, la corruption des scientifiques et des politiques, la pollution, l’exploitation des paysans des pays pauvres, les tribunaux arbitraux supra-nationaux qui mettent à mal les démocraties, etc. L’industrie du tabac est, comme le capitalisme, devenue plus puissante que les États : elle nous empoisonne et nous tue à petit feu. Fumer et donc financer consciemment une telle industrie, c’est choisir son camp.
Consommation de tabac. --- Arrêt de la consommation de tabac. --- Tabagisme. --- Tabac --- Lutte antitabac. --- Industrie et commerce. --- Smoking - Political aspects --- Tobacco industry --- Tobacco use - History
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